Question at position 33 What is the purpose of a business ?To increase sales To return profit to shareholders To make moneyTo create and keep a customer BlackTom题目解析

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The question asks about the purpose of a business, with four options to consider. 
Option 1: 'To increase sales'—While increasing sales is a common objective and an important metric, it is a means to an end rather than the foundational purpose. It focuses on a specific outcome rather than the broader aim of sustaining and growing relationships with customers. 
Option 2: 'To return profit to shareholders'—Generating profits for shareholders is a key consideration for many businesses, especially in for-profit contexts, but it is not the sole or fundamental purpose of all businesses. Some businesses prioritize stakeholders, mission, or customer value over short-term profit distribution. 
Option 3: 'To make money'—A very general statement that captures the intention of earning profit, yet it is broad and can encompass various forms of value creation beyond customer relationships. It risks implying profit as the sole goal without acknowledging how value is delivered. 
Option 4: 'To create and keep a customer'—This option emphasizes building lasting customer relationships, which underpins sustainable business success. By attracting customers and retaining them, a business ensures ongoing demand, repeat revenue, and brand loyalty, which in turn enables profitability and growth. 
Thus, each option can be evaluated on whether it centers on long-term value creation for customers and the business ecosystem, rather than focusing solely on revenue, profit, or short-term gains. The reasoning suggests that prioritizing customers as the core driver aligns with sustainable business practice, as satisfied customers sustain sales, profits, and reputation over time. 
In summary, option 4 best captures the enduring purpose of a business by prioritizing customer creation and retention, while the other choices describe important outcomes or activities but do not fully encapsulate the fundamental purpose.

Question at position 33 What is the purpose of a business ?To increase sales To return profit to shareholders To make moneyTo create and keep a customer BlackTom题目解析

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