A company that seeks to reduce its churn levels has what objective?

Question

BlackTom AI · Accepted Answer

Analyzing the concept within the question, we must match the objective to churn reduction.
Option 1: 'To have consumers purchase more products at a faster rate' This is about increasing sales velocity or average order value, not specifically about reducing customers leaving. It targets revenue growth rather than retention.
Option 2: 'To prevent its best employees from taking jobs at other firms' This concerns employee retention, not customer churn. While related to retention strategies, it does not address losing customers.
Option 3: 'To reduce the amount of time it takes to receive payment for invoices' This focuses on accounts receivable and cash flow timing, not on customer departure or churn.
Option 4: 'To reduce the percentage of its customers who stop using its product or service' This directly targets churn by aiming to keep customers from cancelling or discontinuing use, which is the standard definition of churn reduction.

A company that seeks to reduce its churn levels has what objective?

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