A good way to build a relationship with a customer is to mention:

Question

BlackTom AI · Accepted Answer

When considering how to build rapport with a customer, the guidance is to find common ground or shared context that can spark a positive connection.
Option 1: 'someone you both know' creates an immediate sense of familiarity and trust. Mentioning a mutual acquaintance can serve as a social bridge, making the conversation feel more personable and warm.
Option 2: 'none of these is a good thing to mention' ignores practical ways to build connection. In customer interactions, mentioning a neutral or relatable tie (like a mutual contact) can be helpful; to say none of these is a good idea is unnecessarily dismissive and narrows potential rapport-building strategies.
Option 3: 'that you're wearing the same color' is a very shallow detail. It might be momentarily light-hearted, but it lacks substantive value for relationship-building and could come across as contrived or superficial.
Option 4: 'a salesperson from a competing company' introduces a direct conflict of interest and can damage credibility and trust. Bringing up a rival professional is unlikely to foster a positive relationship with the customer.
In summary, leveraging a shared connection—someone you both know—tends to strengthen rapport by creating credibility and a natural talking point, whereas the other options either miss the mark on meaningful connection or actively undermine trust.

A good way to build a relationship with a customer is to mention:

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