What system maintains customer contact information and identifies prospective customers for future sales, using tools such as organizational charts, detailed customer notes, and supplemental sales information?

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The question asks about a system that maintains customer contact information and identifies prospective customers for future sales, using tools such as organizational charts, detailed customer notes, and supplemental sales information.
Option 1: Contact management CRM system. This type of CRM is designed to store and organize contact details, track interactions, and manage prospects for future sales. It aligns well with the described functions like keeping detailed notes and supporting information about customers to identify future opportunities.
Option 2: Sales management CRM system. While related to sales processes, this label typically emphasizes managing sales teams, quotas, forecasts, and pipeline stages rather than primarily maintaining contact records and notes for identifying prospects.
Option 3: Opportunity management CRM system. This focuses on tracking sales opportunities through the pipeline, including stages, probabilities, and expected values. It is more about managing opportunities rather than the foundational storage of contact information and detailed notes about prospects for future engagement.
Option 4: Customer service and support system. This type centers on post-sale service and support interactions, ticketing, and issue resolution, rather than maintaining prospective contact data for sales outreach.
In summary, the system described—storing contact information and enabling identification of future prospects with notes and supplemental information—best matches a contact management CRM system, which is specifically built for organizing contacts and supporting proactive sales follow-up.

What system maintains customer contact information and identifies prospective customers for future sales, using tools such as organizational charts, detailed customer notes, and supplemental sales information?

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