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AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam

Multiple choice

What are the main objectives of conducting CRM strategies? (Choose all answer choices that apply)

Options
A.To communicate the right number of contacts of the right type at the right time for each customer segment.
B.To understand the different customer lifecycle stages.
C.To customize the marketing messages sent out to each customer segment.
D.To manage long-term customer relationship.
E.To maximize the marketing cost.
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Step-by-Step Analysis
When evaluating the objectives of conducting CRM strategies, it helps to break down what CRM aims to achieve for customer-facing operations. Option 1: 'To communicate the right number of contacts of the right type at the right time for each customer segment.' This aligns with CR......Login to view full explanation

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