Question at position 41 Which of the following is a required element of an effective CRM initiative?Segmenting customersPreserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract systemNone of the other answer choices are correctSending out promotional materials by e-mail to a large random group of a potential customersAll of these answer choices are correctClear my selection

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BlackTom AI · Accepted Answer

The question asks which element is required in an effective CRM initiative, listing several options to evaluate.
Option 1: 'Segmenting customers' — This is a core practice in CRM, allowing organizations to tailor interactions and offerings to distinct groups, improving targeting and effectiveness. It is a valid required element in most CRM implementations.
Option 2: 'Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system' — This describes a legacy, paper-based process and does not align with modern CRM principles, which emphasize digital, integrated, and data-driven communication rather than preserved traditional methods.
Option 3: 'None of the other answer choices are correct' — Since option 1 presents a credible CRM element, this option is incorrect because not all other choices are incorrect.
Option 4: 'Sending out promotional materials by e-mail to a large random group of a potential customers' — This describes a mass, untargeted approach that CRM typically moves away from; effective CRM emphasizes segmentation and personalized outreach rather than blast communications to random groups.
Option 5: 'All of these answer choices are correct' — Given the reasoning above, not all listed items are correct, so this cannot be true.
Therefore, the only option that accurately reflects a required element of an effective CRM initiative is the first one, segmenting customers, while the others describe practices inconsistent with modern CRM goals.

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