Question at position 35 Which of the following is NOT one of the key tools and components of CRM?Target MarketingPredicting Supplier BehaviorsCross Selling and Up-SellingEvent Based MarketingClear my selection

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BlackTom AI · Accepted Answer

The question asks which option is NOT one of the key tools and components of CRM. 
Option 1: 'Target Marketing' is typically a core CRM activity, because CRM systems collect customer data to segment audiences and tailor marketing efforts accordingly. It aligns with using customer insights to focus campaigns. 
Option 2: 'Predicting Supplier Behaviors' is about suppliers, not customers, and is more characteristic of supply chain management or procurement analytics than of CRM, which centers on managing customer relationships. This makes it the outlier among the listed tools. 
Option 3: 'Cross Selling and Up-Selling' are classic CRM strategies that leverage customer purchase histories and preferences to increase the value of existing relationships, a fundamental CRM function. 
Option 4: 'Event Based Marketing' involves triggering communications based on customer actions or milestones (e.g., anniversaries, birthdays, behavior triggers), which is a standard CRM capability for timely, personalized engagement. 
In summary, while Target Marketing, Cross Selling/Up-Selling, and Event Based Marketing are typical CRM components, Predicting Supplier Behaviors pertains to suppliers rather than customers and does not fit the CRM toolkit.

Question at position 35 Which of the following is NOT one of the key tools and components of CRM?Target MarketingPredicting Supplier BehaviorsCross Selling and Up-SellingEvent Based MarketingClear my selection

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