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______ management CRM systems target sales opportunities by finding new customers or companies for future sales.

Question

BlackTom AI · Accepted Answer

In this question, we’re looking to fill a term that describes the focus of a CRM system for driving future sales.
Option 1: 'Identification' — While identifying potential leads is a preliminary step in many CRM workflows, it’s too general and does not specifically name the stage where the system targets sales opportunities for future sales. This option mislabels the core function of the system in this context.
Option 2: 'Customer' — A CRM often stores customer data and manages relationships, but the clue in the sentence emphasizes targeting opportunities for future sales, which relates to pursuing potential deals with prospective entities rather than current customers. This makes 'Customer' an inadequate fit for the blank here.
Option 3: 'Opportunity' — This term directly aligns with the concept of sales opportunities, i.e., potential deals or opportunities identified for pursuit with future sales in mind. In CRM terminology, ‘opportunity management’ focuses on tracking and advancing leads into deals, which matches the description given in the sentence.
Thus, option 3 correctly completes the statement, since opportunity management CRM systems specifically target sales opportunities by finding new customers or companies for future sales.

Blank ______ management CRM systems target sales opportunities by finding new customers or companies for future sales.

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