Questions
adv_370_120258_252984 Quiz 6
Multiple choice
Organizations can create experiential value (which includes psychological benefits) for customers in which of the four ways: ( Choose all that apply)
Options
A.branding
B.design
C.customer experience
D.giveaways
View Explanation
Verified Answer
Please login to view
Step-by-Step Analysis
Exploring how organizations create experiential value that includes psychological benefits, we evaluate each option against what experiential value entails.
Option 1: branding. This contributes to experiential value by shaping perceptions, emotions, and identity tied to a product or company. Strong branding affect......Login to view full explanationLog in for full answers
We've collected over 50,000 authentic exam questions and detailed explanations from around the globe. Log in now and get instant access to the answers!
Similar Questions
Which of the following is NOT important for excellent customer experience?
Despite all the benefits of digitalization, it is hard to eliminate the differences between B2B and B2C due to their distinct characteristics in the context of customer experience.
It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it. Similarly, in today's world of social media, one can read a chapter of a book before buying it, or watch YouTube videos on different ways to use a product. All of these scenarios are aimed at which aspect of the 4E framework?
"Managing customer experiences" gives a company the ability to close the gap between
More Practical Tools for Students Powered by AI Study Helper
Making Your Study Simpler
Join us and instantly unlock extensive past papers & exclusive solutions to get a head start on your studies!