Questions
MKT*3490*W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser
True/False
Despite all the benefits of digitalization, it is hard to eliminate the differences between B2B and B2C due to their distinct characteristics in the context of customer experience.
Options
A.True
B.False
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Step-by-Step Analysis
The statement to evaluate is: 'Despite all the benefits of digitalization, it is hard to eliminate the differences between B2B and B2C due to their distinct characteristics in the context of customer experience.'
Option 1: True. This option posits that even with digitalization, B2B and B2C maintain distinct customer experience characteristics. Indeed, B2B often inv......Login to view full explanationLog in for full answers
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