What ethical issue arises when sacred sites are marketed to tourists?

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Question restatement: What ethical issue arises when sacred sites are marketed to tourists?
Option a: 'Sacred sites become more accessible to local believers' This is generally a potential positive outcome of tourism on accessibility, not an ethical issue arising from marketing; it could even be argued as beneficial, so it does not capture the ethical risk described by marketing sacred sites.
Option b: 'Sacred sites lose tourism value over time' This statement is about tourism value depreciation, which is an economic concern rather than an ethical issue tied to marketing sacred spaces. It misinterprets the ethical dimension by focusing on value fluctuation rather than respect and meaning.
Option c: 'Religious meaning may be diluted or disrespected' This option highlights a core ethical risk: commercializing sacred sites can commodify spiritual significance, potentially eroding reverence, altering rituals, and disrespecting beliefs. It aligns with concerns that marketing activities might strip away sacredness or distort meaning for profit.
Option d: 'Tourists often clean and repair the sites' While maintenance activities by visitors can be well-intentioned, this option frames a behavior (cleaning and repairing) as a typical ethical issue from marketing; however, it’s usually seen as volunteerism or stewardship rather than a fundamental ethical risk of marketing sacred sites. The implication that marketing drives inappropriate cleanup is not as direct or central to the ethics of commercialization as the risk of diluting meaning.
In summary, the strongest ethical concern among the options is that marketing sacred sites can dilute or disrespect their religious meaning, since commercialization may prioritize profit over sacred significance and integrity of the site. The other options describe outcomes or activities that are less tied to the ethical tension between sacred meaning and market forces, or mischaracterize the core concern.

What ethical issue arises when sacred sites are marketed to tourists?

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