Question at position 20 What term reflects the corporate strategy of what the whole group or business wants to do?Top-down strategyBottom-up strategyMarket requirements strategyOperations resource strategy

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When evaluating which term best describes the corporate strategy reflecting what the entire group or business aims to achieve, we need to consider where the strategic direction originates and how broad its scope is.
Option 1: 'Top-down strategy' — This is the correct frame because it emphasizes that top management defines the overarching corporate goals and direction for the whole organization, cascading strategy down to business units. It aligns with the idea of a unified, organization-wide plan created at the highest levels.
Option 2: 'Bottom-up strategy' — This reverses the direction of influence, focusing on ideas and initiatives that originate from lower levels of the organization and then move upward. While valuable for implementation and buy-in, it does not represent the corporate-wide direction being set by the entire group at the top.
Option 3: 'Market requirements strategy' — This term points to strategies shaped primarily by external market demands and needs rather than the internal ambition of the whole corporation. It emphasizes external alignment, not the internal, whole-group strategic intent.
Option 4: 'Operations resource strategy' — This concentrates on the allocation and management of operational capabilities and resources rather than defining the broad corporate objectives for the entire business. It’s more about execution support than the overarching corporate aim.

Question at position 20 What term reflects the corporate strategy of what the whole group or business wants to do?Top-down strategyBottom-up strategyMarket requirements strategyOperations resource strategy

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