_______________ refers to the percentage of people who take action on a particular asset, such as an opt-in form, out of the total number of people who actually land on the asset.

Question

BlackTom AI · Accepted Answer

The question asks about a metric that measures the proportion of people who take a specific action on an asset (like an opt-in form) relative to those who land on that asset.
Option: Acquisition. This term typically describes bringing in new users or customers, not the rate of action on a specific asset, so it doesn’t match the described scenario.
Option: Digital selling. This is a broad concept referring to selling online, not a defined metric for action conversion on a single asset, so it’s not appropriate here.
Option: Conversion rate. This is the standard metric that expresses how many people take the desired action (e.g., opt-in, download, purchase) divided by the total number who landed on the asset, which precisely fits the description in the question.
Option: Lead success. This is not a common or precise metric for measuring the action rate on an asset; it sounds more like a vague or informal label rather than a defined rate.
In summary, the option that aligns with the described definition is the one that quantifies the action taken relative to who reached the asset, namely the conversion rate.

_______________ refers to the percentage of people who take action on a particular asset, such as an opt-in form, out of the total number of people who actually land on the asset.

View Explanation

Log in for full answers

Similar Questions

A social media site offers advertisers two pricing options, a PPC of $0.60 and a CPA of $3.00. What CR should an ad buyer achieve on their website in order to make the two options exactly equivalent in terms of price?

In consumer behavior, the conversion rate measures:

MC Qu. 19 Because not all purchase intentions result i... Because not all purchase intentions result in an actual purchase, retailers calculate the ________ Blank to measure how effectively a decision to purchase a specific product results in a completed purchase.

Eddiebauer.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Eddie Bauer is trying to improve its

Why would a firm record the number of abandoned virtual carts on its website?

Retailers use Blank ______ to see how well they are doing at turning potential buyers into actual buyers.

The number of people who complete a form on a landing page divided by the number of people who visited the page is called...

In a consumer society, many adults channel creativity into buying things

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler