MC Qu. 19 Because not all purchase intentions result i...

Because not all purchase intentions result in an actual purchase, retailers calculate the ________
Blank
to measure how effectively a decision to purchase a specific product results in a completed purchase.

Question

MC Qu. 19 Because not all purchase intentions result i...

Because not all purchase intentions result in an actual purchase, retailers calculate the ________
Blank
 to measure how effectively a decision to purchase a specific product results in a completed purchase.

BlackTom AI · Accepted Answer

The question presents a scenario about purchase intentions and actual purchases, asking for the term that measures how effectively a decision to purchase a specific product results in a completed purchase.
Option 1: performance risk. This refers to the potential downside or risk perceived in the product performing as expected, not to the conversion of intentions into purchases. It does not quantify how often intentions translate into sales, so it’s not the right metric here.
Option 2: compensatory decision rate. This term is not a standard or commonly used metric in marketing or consumer behavior. It does not describe the conversion from intention to purchase, making it an unlikely choice.
Option 3: noncompensatory decision rate. Similar to option 2, this phrase is not a recognized or widely used measure for linking purchase intentions to actual purchases, so it would misstate the intended concept.
Option 4: decision heuristic. A heuristic is a mental shortcut used in decision making; while it can influence purchase behavior, it does not specifically quantify the effectiveness of turning purchase intentions into completed purchases.
Option 5: conversion rate. This is the standard metric that captures the proportion of people who complete a purchase out of those who expressed the intention to buy. It directly measures how effectively an intention to purchase results in a completed transaction, which matches the described concept.
Thus, the term that fits the blank as the measurement of how purchase intentions translate into actual purchases is conversion rate.

MC Qu. 19 Because not all purchase intentions result i... Because not all purchase intentions result in an actual purchase, retailers calculate the ________ Blank to measure how effectively a decision to purchase a specific product results in a completed purchase.

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