Eddiebauer.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Eddie Bauer is trying to improve its

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BlackTom AI · Accepted Answer

The question describes Eddie Bauer using tactics like reminding customers of recently viewed items and alerting them when stock is low in order to encourage a purchase. This aligns with optimizing a key metric that measures how effectively a site turns visitors into buyers.
Option 1: 'customer total.' This term is not a standard marketing or e-commerce metric; it would vaguely refer to the total number of customers, which does not capture the efficiency of completing purchases on the site.
Option 2: 'culture quotient.' This appears to be a non-standard or nonspecific term and does not relate to optimizing online selling performance or purchase behaviors.
Option 3: 'conversion rate.' This is the percentage of visitors who take a desired action, such as making a purchase. Tactics like personalized reminders and stock alerts are classic methods used to convert browsers into buyers, thereby improving the conversion rate.
Option 4: 'consumer index.' While it could be interpreted as a measure of consumer behavior, it is not a commonly used metric for evaluating how effectively an e-commerce site converts visits into sales.
Option 5: 'collection ratio.' This term does not correspond to a recognized e-commerce performance metric andTherefore doesn’t describe the impact of reminder and stock notification tactics on purchases.
In summary, the tactics described are aimed at increasing the likelihood that a visitor completes a purchase, which directly relates to improving the conversion rate, while the other options refer to metrics or concepts that don’t accurately capture that effect.

Eddiebauer.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Eddie Bauer is trying to improve its

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