In a consumer society

Question

BlackTom AI · Accepted Answer

When considering the statement "In a consumer society," we should evaluate what each option implies about how society structures meaning and behavior.
Option 1: "everyone is rich." This is an overly broad and inaccurate generalization. A consumer society does not require that everyone be rich; it describes a social framework where consumption patterns shape everyday life, identity, and social norms, not a universal condition of wealth.
Option 2: "people’s identity is found largely through the purchase and use of consumer goods and services." This aligns with the common analysis of consumer society, where identities, status, and social meaning are often constructed through what people buy, own, and consume, making this a strong, coherent statement.
Option 3: "income has no effect on people’s happiness." This claim contradicts substantial research showing correlations between income, material well-being, and subjective well-being for many people, and it ignores how consumption possibilities influence opportunities and satisfaction in a consumer-driven context.
Option 4: "consumers have perfect information about alternatives." In reality, consumers typically face information gaps, marketing influence, and cognitive biases, so assuming perfect information misrepresents how choice operates in consumer markets.
Overall, the second option captures the central idea of a consumer society by linking identity to consumption practices, while the other options either overgeneralize, misstate research on happiness, or assume an unrealistic level of information symmetry.

ECON 2010-001 Spring 2025 Econ 2010 Midterm Exam February 26th (in class)

In a consumer society

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