A(n) _____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

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BlackTom AI · Accepted Answer

In this question, we’re looking for a term that describes a concrete, actionable desire a consumer has to fulfill a recognized need.
Option 1: touchpoint — This refers to a point of contact between the consumer and a brand or product (e.g., a store, ad, website). It is not a consumer’s specific desire or plan, so it does not fit the definition.
Option 2: exchange — An exchange is the transaction itself where value shifts hands between buyer and seller. It describes the act of trading, not a specific desire or plan to meet a need.
Option 3: want — A want is indeed a specific desire that indicates a particular way the consumer can address a recognized need. It implies a concrete plan or preference for satisfying that need, aligning with the given definition.
Option 4: reaction — A reaction is a response to a stimulus, event, or experience. It captures how someone responds, rather than detailing a specific way to satisfy a need.
Option 5: attribute — An attribute is a characteristic or quality of a product or person. It does not express a consumer’s desired method for addressing a need.
Thus, among the choices, want is the only term that matches the description of a specific desire outlining how to address a recognized need.

MKTG-2910-2 CB quiz 1

A(n) _____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

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