Question textIt's important for companies to understand the values and attitudes in international marketing because they Answer 1 Question 5[input] of a product.

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The question as given asks: It's important for companies to understand the values and attitudes in international marketing because they Answer 1 Question 5[input] of a product.

Note: There are no answer choices provided to analyze against. Without multiple options, we cannot compare which statements are correct or incorrect.

However, focusing on the provided answer 'perception': understanding values and attitudes is closely tied to consumer perception in international markets. Values and attitudes shape how consumers interpret product attributes, branding, and messaging. If a company misreads cultural values, its product may be perceived as inappropriate, low quality, or not trustworthy, even if the objective quality is high. Perception drives purchase decisions because it influences perceived benefits, risks, and relevance of the product to local needs.

Expanded reasoning on why perception is central: values act as guiding principles that color what is considered desirable or acceptable; attitudes reflect dispositions toward brands, norms, and behaviors; together they shape interpretation of packaging, advertising, and claims. A product positioned in one country may be perceived very differently in another due to these underlying cultural schemas.

If there were listed alternative statements, we would evaluate each by asking whether it accurately reflects the role of culture in shaping consumer perception, whether it acknowledges that perception can override objective product features, and whether it recognizes the potential for misalignment between a global message and local interpretation. Since options are absent here, this evaluation focuses on the rationale for why perception is a key concept—rather than testing competing claims.

FOUND101-25B (HAM) Listening Practice 3 (Marketing)

Question textIt's important for companies to understand the values and attitudes in international marketing because they Answer 1 Question 5[input] of a product.

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