_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus based on the way meaning is assigned.

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BlackTom AI · Accepted Answer

The question centers on how a consumer interprets or understands an attended stimulus after assigning meaning.
Option 1: Attention — refers to the process of focusing mental resources on a stimulus, not the interpretation or understanding of its meaning.
Option 2: Exposure — describes being exposed to a stimulus or encountering it, which occurs before interpretation, not the interpretive process itself.
Option 3: Comprehension — correctly aligns with the idea of interpreting or understanding the meaning assigned to an attended stimulus.
Option 4: Elaboration — involves deepening processing and adding meaning or connections to information, which is related to understanding but is not the basic act of interpretation itself as described in the prompt.
Option 5: Sensation — concerns the sensory detection of a stimulus (e.g., sight, smell, taste), not the cognitive assignment of meaning or understanding of that stimulus.

MKTG-2910-2 CB quiz 4

_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus based on the way meaning is assigned.

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