Randy is relatively indifferent when it comes to the purchase of a six-pack of beer because he will drink any brand that is fairly inexpensive. His low degree of interest in beer classifies him as a low-
beer buyer. (Enter one word in the blank.)

Question

Randy is relatively indifferent when it comes to the purchase of a six-pack of beer because he will drink any brand that is fairly inexpensive. His low degree of interest in beer classifies him as a low-
 beer buyer. (Enter one word in the blank.)

BlackTom AI · Accepted Answer

The question presents a consumer behavior scenario where Randy is relatively indifferent to beer purchases, willing to drink any brand that is fairly inexpensive. It asks for a single word to fill the blank that describes his level of interest in beer purchases.
Option presented: 空白1. Since the prompt indicates a one-word answer and references a standard marketing term, we should consider which concept best captures a consumer's degree of interest or engagement with a product category when price, brand variety, and effort to decide are minimal. In marketing theory, the term that describes a consumer's level of interest and motivation toward a product category is 'involvement.'
Why this fits: Low involvement refers to situations where the consumer does not have strong interest or strong personal relevance in the category, leading to routine purchases, brand switching being minimal or based on price or convenience rather than brand loyalty or extensive information search. Randy’s behavior—drinking any brand that is fairly inexpensive—aligns with low involvement in the beer category because his decision is not driven by brand-specific preferences or extensive evaluation.
Why an alternative explanation would be less fitting: The scenario does not suggest high personal relevance, cognitive effort, or emotional investment in beer choices, which would instead correspond to high involvement. It also does not imply a need for extensive information search or brand commitment that would indicate medium or high involvement. Since the question specifies a single word to describe his degree of interest, 'involvement' is the precise term used in consumer behavior to denote this concept.
In summary, the blank should be filled with the concept that encapsulates a minimal level of interest and decision effort in the beer category, which is captured by the term involved in the category—i.e., involvement.

Randy is relatively indifferent when it comes to the purchase of a six-pack of beer because he will drink any brand that is fairly inexpensive. His low degree of interest in beer classifies him as a low- beer buyer. (Enter one word in the blank.)

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