A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________
Blank
consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

Question

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________
Blank
 consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

BlackTom AI · Accepted Answer

In evaluating the statement, I start by identifying the core idea: a consumer who has a high level of interest or involvement tends to pay more attention and process information more deeply, leading to stronger attitudes and purchase intentions.
Option 1: 'reciprocal'—This term does not describe consumer involvement or the level of engagement a consumer has with a product; it seems out of place in this context and therefore unlikely to be correct.
Option 2: 'low-involvement'—This describes the opposite of what the stem states. Low involvement implies less attention, shallower processing, weaker attitudes, and weaker purchase intentions, which contradicts the description provided.
Option 3: 'high-involvement'—This aligns precisely with the described phenomenon: heightened attention, deeper information processing, and the formation of strong attitudes and intentions to buy. It matches classic consumer behavior concepts about involvement level and its effects on processing depth.
Option 4: 'external-locus-of-control'—This is a personality or attribution concept related to whether outcomes are attributed to external forces or internal control, not a direct measure of a consumer's level of involvement or engagement with a product.
Option 5: 'habitual'—Habitual behavior implies automatic, routine purchases with minimal cognitive processing, which again conflicts with the notion of deep processing and strong attitudes described in the prompt.

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ Blank consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

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Similar Questions

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