Your friend is not very committed to purchasing environmentally friendly products but they only buy environmentally friendly products anyway because they are conforming to their social group’s expectations. Which term explains this situation best?

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BlackTom AI · Accepted Answer

Topic: consumer behavior and social influence. The question asks which term best describes a friend who purchases environmentally friendly products mainly to align with their social group's expectations.
Option 1: Internalization. This occurs when a person genuinely accepts and incorporates the group’s norms into their own beliefs and attitudes. In the scenario, the friend may simply be following the group’s expectations without internalizing a personal conviction about environmental friendliness, so this is not the best fit.
Option 2: Identification. Identification involves adopting the behaviors or attitudes of a group because you want to be associated with that group or to fulfill a role. While there is some link to group membership, identification implies a deeper alignment with the group’s identity, not merely complying with visible expectations. The description emphasizes outward conformity rather than a true sense of belonging, so this is less precise.
Option 3: Low involvement. This term describes a consumer decision style where the buyer engages with products with minimal cognitive effort due to low perceived risk or relevance. The scenario centers on social conformity rather than the level of involvement in the buying decision, so this option is not correct.
Option 4: Compliance. This is when a person goes along with social pressure or group expectations to gain acceptance or avoid conflict, often publicly, without necessarily changing private beliefs. The friend buys eco-friendly products to match the group’s expectations, which aligns with compliance: outward behavior shaped by social pressure rather than deep internalization.
Summary: the situation aligns most closely with compliance, as the behavior appears driven by social expectations and the desire to conform rather than a private endorsement or internalized belief. The other options describe more enduring internal changes (internalization), identity-based alignment (identification), or a decision-making style (low involvement) that do not capture the motive of conforming to a group's expectations as accurately.

SP25 MARKETNG 305 001 Exam II

Your friend is not very committed to purchasing environmentally friendly products but they only buy environmentally friendly products anyway because they are conforming to their social group’s expectations. Which term explains this situation best?

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