A focused low-cost strategy seeks to achieve a competitive advantage by

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The question asks about what a focused low-cost strategy aims to achieve. To reason through the options clearly, I’ll evaluate each choice against the core idea of a focused (niche) low-cost approach.
Option 1: 'outmatching competitors in offering niche members an absolute rock-bottom price.' While this mentions a niche, it emphasizes an absolute rock-bottom price rather than the combination of serving a narrow market with cost advantages, and it may ignore overall value or sustainable positioning. The phrase focuses on price comparison rather than the targeted market scope and cost advantage within that niche, making it an incomplete description.
Option 2: 'delivering more value for less money than other competitors.' This expresses a broad value-for-money proposition, not necessarily confined to a specific narrow market segment. A focused low-cost strategy requires targeting a narrow market and leveraging cost advantages within that segment; this option misses the essential focus on a particular niche, so it’s not an accurate restatement of the focused approach.
Option 3: 'performing the primary value chain activities at a lower cost per unit than the industry's low-cost leaders.' This describes cost leadership in general, potentially across the whole industry, rather than a focus on a narrow market segment. It does not capture the 'focused' aspect, which is about targeting a specific group of buyers.
Option 4: 'dominating more market niches in the industry via a lower cost and a lower price than any other rival.' This implies broad expansion into multiple niches, which contradicts the notion of focusing on a single narrow segment. It shifts the scope from a single target market to multiple niches, so it does not describe a focused low-cost strategy.
Option 5: 'serving buyers in a narrow piece of the total market (target market niche) at a lower cost and lower price than rivals.' This option explicitly combines targeting a narrow market segment with a cost and price advantage, which aligns precisely with the classic definition of a focused low-cost strategy.
In summary, options 1, 2, 3, and 4 each miss one or more elements that define a focused low-cost approach—namely, the combination of a defined narrow target market and a cost advantage within that market. Option 5 uniquely matches both components: a specific target market niche and a lower cost and price relative to rivals within that niche. The nuanced distinction here is the nod to niche focus paired with cost leadership tailored to that niche, rather than broad market cost leadership or mere price competition.

A focused low-cost strategy seeks to achieve a competitive advantage by

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