Business strategy focuses on:

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The question asks: 'Business strategy focuses on: Select one:' and then lists five options. 
Option a: 'Preventing the competition from gaining a competitive edge by undermining their marketing plan.' This describes a hostile, defensive tactic aimed at harming competitors rather than a forward-looking strategic focus on the firm’s own position. It also implies unethical behavior and is not how strategy is framed in standard business literature. 
Option b: 'Providing adequate shareholders' return on investment.' While aligning strategy with shareholder value is important, this statement is too narrow and financial in focus; strategy itself is broader, encompassing competitive positioning, capabilities, and market opportunities rather than only returns to investors. 
Option c: 'Improving the competitive position of a corporation's products or services within the industry or market segment served.' This captures the core essence of business strategy: how a firm differentiates or competes effectively within its chosen markets, addressing market position, value propositions, and competitive dynamics. 
Option d: 'Ensuring that the company maintains the existing market share that it has historically enjoyed.' Keeping current share can be part of strategy, but a sustainable business strategy typically seeks growth, adaptation, or repositioning rather than simply preserving past results; this option is more about status quo than strategic ambition. 
Option e: 'Recovering the competitive lead by using all available resources that the company can provide.' While leveraging resources is a strategic activity, the phrase 'using all available resources' is vague and potentially unsustainable or imprudent; good strategy emphasizes fit, capability, and value creation, not a reckless or indiscriminate resource blitz. 
In summary, option c directly states the central purpose of business strategy—enhancing how the firm competes in its chosen markets—whereas the other options describe narrower, misaligned, or misleading notions of strategic focus.

254_MGT4800_Strategic Planning_Fall 2025

Business strategy focuses on:

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