Nordstrom, an upscale department store, has a well-known reputation for going the extra mile to serve its customers. This reputation for excellent customer service will most likely result in

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The question presents a scenario where Nordstrom has a well-known reputation for going the extra mile to serve its customers, and asks what this reputation will most likely result in.
First, consider what a reputation for excellent customer service typically creates in a competitive market: strong differentiation from competitors, higher perceived value, and loyalty among shoppers who repeatedly return for reliable service.
Such differentiation can lead to a sustainable competitive advantage if the service quality is valuable, rare, hard to imitate, and supported by organizational processes. In Nordstrom’s case, the long-standing emphasis on customer care can build repeat patronage, positive word-of-mouth, and brand equity that rivals find difficult to replicate quickly.
This outcome contrasts with advantages that are easily copied or temporary, such as price cuts or one-off promotions, which tend to erode as competitors imitate them. A reputation for service creates switching costs in customers who trust the brand, making it harder for competitors to lure them away, especially if the service level is embedded in culture, training, and operational routines.
However, since no alternative answer options are provided in the list, there is no basis here to compare why other statements might be less accurate. The core idea remains that a strong service reputation tends to support long-run differentiation and customer loyalty, contributing to a sustainable competitive advantage.

PRINCIPLES OF MARKETING MKT 3100-11 (92759) Exam 1 - Ch. 1, 2, 3, 5, and 6

Nordstrom, an upscale department store, has a well-known reputation for going the extra mile to serve its customers. This reputation for excellent customer service will most likely result in

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