Questions
MKT4400-01-F25（在线） 完成第二次考试
True/False
如果 Trek 自行车公司是电动自行车行业的市场领导者，它应该利用比较广告来更好地触达其目标受众。
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题干陈述与选项类型：题为判断题，给出的陈述是：如果 Trek 自行车公司是电动自行车行业的市场领导者，它应该利用比较广告来更好地触达其目标受众。选项字段仅显示了一个答案“错误的”，因此需要就这一陈述给出完整的分析。
要点分析：先从陈述本身的逻辑出发，市场领导者是否应当使用比较广告并非绝对必然，取决于多种情境因素。下面逐条展开。
- 作为正确但并非唯一的策略理由：一些情况下，市场领先者确实会使用比较广告来巩固......Login to view full explanationLog in for full answers
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当两个或多个品牌在某些属性上相互比较时，这被认为是________广告。
__________ refers to a strategy in which a message compares two or more specifically named or recognisably presented brands and evaluates them in terms of one or more specific attributes.
Comparison ads are rarely seen outside the United States due to cultural customs or legal restrictions of other nations.
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