The practice of marketing two or more brands together on the same package or promotion is known as
Blank
______.

Question

The practice of marketing two or more brands together on the same package or promotion is known as 
Blank
______.

BlackTom AI · Accepted Answer

The question asks about the practice of marketing two or more brands together on the same package or promotion. This concept is commonly termed co-branding, where two brands collaborate to create a combined offering or promotion that leverages both brands’ equity.
Option 1: co-branding. This directly matches the described practice of joint branding on packaging or promotions, making it the concept being referred to.
Option 2: brand licensing. Licensing involves one brand allowing another entity to use its brand name or logo on products, typically under a licensing agreement, but it does not necessarily require two brands marketing together on the same package or promotion.
Option 3: brand dilution. Brand dilution occurs when a brand loses its value or distinctiveness due to overextension or confusion, not the deliberate collaboration of two brands on a single package or promotion.
Option 4: brand extension. A brand extension is when a brand uses its established name to enter a new product category, which is about expanding into new lines rather than combining two brands on one package or promotion.
In sum, the described practice aligns with co-branding, as it involves a collaborative marketing approach between two brands on a single packaging or promotional effort.

The practice of marketing two or more brands together on the same package or promotion is known as Blank ______.

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