________ occurs when two established brand names of different companies are used on the same product.

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BlackTom AI · Accepted Answer

The question asks about a situation where two established brand names from different companies appear on the same product. 
Option 1: Brand positioning. This concept relates to how a brand is perceived in the marketplace relative to competitors, focusing on the position in the consumer's mind rather than partnerships of brand names on a product. It does not describe two brands coexisting on one item.
Option 2: Licensing. Licensing involves one brand granting permission to another party to use its brand on products or services, usually under a formal agreement and often for specific categories or markets. While it involves brand use, it typically does not imply two established brands sharing the same product name in the way described.
Option 3: Private branding. Also known as store branding or private label branding, private branding is when a retailer uses its own brand on products, rather than featuring multiple external brands. This does not fit the scenario of two different companies’ brands on one product.
Option 4: Co-branding. This is the practice of pairing two or more well-known brands on a single product to leverage each brand’s equity, credibility, and reach. The scenario described—two established brand names from different companies on the same product—directly matches co-branding.
Option 5: Franchising. Franchising is a business model where a franchisor licenses its business system and brand to franchisees. It involves business expansion rather than combining two brands on one product, so it’s not the correct fit here.
Thus, option 4 best fits the described situation, while the other options describe different branding or business concepts that do not match the scenario.

Test: Exam 2

________ occurs when two established brand names of different companies are used on the same product.

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