A food brand combined two of its restaurant chains into one store space to appeal to diverse market segments. The strategy followed by this brand is
Blank
______.

Question

A food brand combined two of its restaurant chains into one store space to appeal to diverse market segments. The strategy followed by this brand is 
Blank
______.

BlackTom AI · Accepted Answer

The question describes a branding tactic where a single store space merges two restaurant chains to target different market segments. This setup implies collaboration between two brands within one location. 
Option 1: 'brand dilution' refers to a weakening of a brand’s value due to overextension or mixing incompatible brand images; this does not describe a strategic alliance in a single space to attract diverse customers. 
Option 2: 'co-branding' is the practice of collaborating with another brand to create a joint offering or presence, which fits the scenario of combining two restaurant chains in one store to appeal to multiple market segments. 
Option 3: 'brand licensing' involves a company permitting another party to use its brand name or trademarks, usually in exchange for a fee, but it doesn’t necessarily involve merging two chains into one storefront to attract different segments. 
Option 4: 'brand extension' means extending an existing brand into new product categories or markets, but it typically refers to leveraging an existing brand into new offerings rather than integrating another brand’s chain into one space. 
In this context, the strategy described aligns best with co-branding, where two brands collaborate within a single retail or restaurant concept to broaden appeal and share customer bases.

A food brand combined two of its restaurant chains into one store space to appeal to diverse market segments. The strategy followed by this brand is Blank ______.

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