Questions
Questions

MANAGEMENT INFORMATION SYSTEMS CIS 3010-16 (93684) Exam Two

Single choice

Which question below represents a CRM predicting technology question?

Options
A.Why did sales not meet forecasts?
B.What customers are at risk of leaving?
C.What is the total revenue by customer?
D.All of these choices are correct.
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Step-by-Step Analysis
To understand which item fits a CRM predicting technology question, consider the core aim of CRM predictive analytics: anticipating future customer behavior, such as churn or likelihood of leaving. Option 1: 'Why did sales not meet forecasts?' focuses on past sales performance and forec......Login to view full explanation

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