Increased options can leave consumers feeling more overwhelmed and more paralyzed than empowered.

Question

Increased options can leave consumers feeling more overwhelmed and more paralyzed than empowered.

BlackTom AI · Accepted Answer

When evaluating the statement, the first step is to consider what it claims about consumer choice and cognitive load. 
Option 1: True. This aligns with research from consumer psychology and behavioral economics suggesting that presenting too many options can lead to overwhelm, choice paralysis, and decreased satisfaction because the effort to compare, evaluate trade-offs, and fear of making the wrong choice increases. The idea is that more options raise complexity and cognitive load, which can reduce decisional confidence and empowerment. 
Option 2: False. If we treat this as a counterclaim, it would imply that increasing options never hinders decisions or even enhances empowerment. However, empirical findings indicate the opposite in many contexts: excessive choice can overwhelm, cause decision fatigue, and result in paralysis or post-purchase regret, contradicting the notion that more options always empower. 
To further clarify, the phenomenon is sometimes described as the paradox of choice, where more alternatives can diminish perceived control and satisfaction rather than improve them. This makes the assertion that increased options leave consumers more overwhelmed and more paralyzed a plausible and widely supported one. 
In summary, the reasoning supports that the statement is consistent with known effects of choice overload, while the alternative would require evidence that more options reliably reduce overwhelm, which is not typically supported by the literature.

adv_270_120251_245664 Quiz 8

Increased options can leave consumers feeling more overwhelmed and more paralyzed than empowered.

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