42. Courteous Couriers have an arrangement that automatically tops up their e-toll account when it falls to a threshold level. This is an example of a:

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Question restatement: The scenario describes Courteous Couriers having an arrangement that automatically tops up their e-toll account when it falls to a threshold level. This is presented as an example of a certain purchasing type.
Option d: buying centre. This term refers to the group of individuals within an organization who participate in a purchase decision. The scenario focuses on an automated replenishment method, not the organizational actors involved in buying, so this choice misses the specific purchasing type described.
Option c: new-task purchase. A new-task purchase occurs when an organization is buying a product or service for the first time, usually involving substantial information gathering and risk. The automatic top-up arrangement implies an established, repeat purchase rather than a first-time decision, so this is not correct.
Option b: straight rebuy. A straight rebuy is a routine purchase of the same product from the same supplier with minimal effort, often automated or threshold-based, requiring little decision-making. The automatic topping-up system fits this description as it reorders or replenishes the same e-toll account without significant evaluation.
Option e: high-involvement purchase. High-involvement decisions involve significant risk, cost, or importance to the buyer, prompting careful consideration. An automatic top-up of an e-toll account is generally a low-involvement, routine transaction, so this choice does not apply.
Option a: modified rebuy. A modified rebuy involves some change to the product specification, price, or supplier, requiring some evaluation. The described system appears unchanged and automated, indicating no modification to the standard setup, so this is not the best fit.
Summary: The scenario best aligns with a straight rebuy, where the same purchase is replenished automatically with minimal decision effort, rather than a new-task, modified, or high-involvement purchase, and it is not primarily about the buying center dynamics. Therefore, option b is the most appropriate classification.

24109 Marketing and Customer Value - Spring 2025 MCV Quiz Spring 2025

42. Courteous Couriers have an arrangement that automatically tops up their e-toll account when it falls to a threshold level. This is an example of a:

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