Question at position 28 A persona in marketing is best described as:An actual customer who purchases the most productsA research-based fictional profile representing customer characteristicsA demographic statistic from census dataA list of product features

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BlackTom AI · Accepted Answer

The question asks us to identify how a persona in marketing is best described.
Option 1: 'An actual customer who purchases the most products' — This describes a specific customer or a best-buyer, not a generalized representation. A persona is not about a single top purchaser but about a typical archetype used for understanding a broader segment.
Option 2: 'A research-based fictional profile representing customer characteristics' — This aligns with the standard definition of a marketing persona: a synthesized, fictional character created from research to embody key characteristics of a target audience, enabling more empathetic and targeted marketing decisions.
Option 3: 'A demographic statistic from census data' — While demographics are used in segmentation, a persona is not a raw statistic. It is an integrated, narrative profile built from multiple data sources, not just a single census stat.
Option 4: 'A list of product features' — Features describe what a product does, not who the customer is. A persona focuses on user goals, motivations, and behaviors, not on features alone.
Overall, option 2 correctly captures the concept of a marketing persona as a research-based fictional profile representing customer characteristics, while the other options either describe a specific customer, a raw data statistic, or a product feature list, which do not define a persona.

Question at position 28 A persona in marketing is best described as:An actual customer who purchases the most productsA research-based fictional profile representing customer characteristicsA demographic statistic from census dataA list of product features

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