Question at position 14 A buyer profile yields more information than a buyer persona.TrueFalse

Question

BlackTom AI · Accepted Answer

Question at position 14: A buyer profile yields more information than a buyer persona. True or False.
Option 1: True. This statement asserts that a buyer profile contains more information than a buyer persona. In practice, a buyer profile typically aggregates data points about a specific buyer or segment, including demographics, firmographics, buying role, pain points, and purchase intent, which can provide richer, more actionable details for sales or marketing strategies than a high-level persona alone. 
Option 2: False. This would claim that a buyer profile does not provide more information than a buyer persona, or that it provides equal or less detail. However, buyer profiles are usually more data-driven and operational, often derived from multiple data sources such as CRM records, behavioral analytics, and account information, which can amount to a deeper or broader information set than a single, generalized buyer persona. 
Rationale for evaluating the options: The distinction between a buyer profile and a buyer persona centers on depth and usage. A buyer profile tends to be a composite, data-rich depiction of a real account or person within an account, with concrete metrics and history that can guide targeting, messaging, and outreach. A buyer persona is a generalized archetype representing a segment’s characteristics and motivations, useful for understanding needs but not always as detail-oriented for execution. 
Hence, when comparing information depth and actionability, a buyer profile commonly yields more information than a buyer persona, supporting the assertion in Option 1.
If one considers edge cases, a poorly constructed profile might not be more informative, but the standard definitions align with the statement that profiles typically carry more granular, actionable data than personas.

Question at position 14 A buyer profile yields more information than a buyer persona.TrueFalse

View Explanation

Log in for full answers

Similar Questions

How does the combination of demographics and psychographics help the entrepreneur to create a buyer persona?

Question at position 28 A persona in marketing is best described as:An actual customer who purchases the most productsA research-based fictional profile representing customer characteristicsA demographic statistic from census dataA list of product features

According to the slides, what is the primary purpose of creating a buyer persona?

What is a Buyer persona?

A buyer persona cannot change during a long period of time.

A semi-fictional representation of your ideal customer is...

An online gaming company had thousands of people playing its car chase game, but no idea who its ideal customer was. What should this company do?

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler