Questions
Single choice
An online gaming company had thousands of people playing its car chase game, but no idea who its ideal customer was. What should this company do?
Options
A.a) roll out a new product
B.b) use anecdotal information to create an idea of its customer
C.c) build a buyer persona with collected data
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Step-by-Step Analysis
Question: An online gaming company had thousands of people playing its car chase game, but no idea who its ideal customer was. What should this company do?
Option a) roll out a new product
- This approach assumes there is a need or demand for something new without first understanding who the current players are or what motivates them.......Login to view full explanationLog in for full answers
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