A company is launching a new app for time management aimed at young professionals in urban areas. They conduct interviews, review usage patterns, and build a semi-fictional character named “Rita,” a 28-year-old marketing analyst who struggles with work-life balance. What marketing tool are they using?

Question

BlackTom AI · Accepted Answer

In this scenario, the company is crafting a semi-fictional character named Rita to represent a target user and to explore her habits, needs, and challenges. This approach is a classic form of customer profiling, where you build a semi-fictional archetype to summarize the characteristics of a segment and guide product development and marketing decisions.
Option 1: Customer profiling. This is correct because it captures the overall process of creating a persona (Rita) based on interviews, usage patterns, and other qualitative data to understand the target customer.
Option 2: Demographic profiling. While demographics (age, job, location) are often part of profiling, the use of a detailed persona that includes behaviors, struggles, and motivations goes beyond mere demographics; it aims to describe how the person acts and what they need, which is broader than demographics alone.
Option 3: Behavioral targeting. Behavioral targeting usually refers to delivering tailored messages or ads based on observed online behavior for marketing purposes. It’s a tactic used in digital advertising, not the broader act of creating a customer archetype or persona from interviews and usage data.
Option 4: Customer review profile. This term is not a standard marketing concept. It might imply organizing and analyzing customer reviews, but it does not reflect the creation of a semi-fictional character to represent a user segment, so it misstates the method.
Overall, the creation of a persona like Rita aligns with the practice of customer profiling, which combines qualitative interviews and usage insights to define a representative customer. The other options describe narrower or nonstandard concepts that do not fully capture the activity described.

Principles of Marketing Quiz 2.2 - STP - Summer 2025

View Explanation

Log in for full answers

Similar Questions

Question at position 14 A buyer profile yields more information than a buyer persona.TrueFalse

How does the combination of demographics and psychographics help the entrepreneur to create a buyer persona?

Question at position 28 A persona in marketing is best described as:An actual customer who purchases the most productsA research-based fictional profile representing customer characteristicsA demographic statistic from census dataA list of product features

According to the slides, what is the primary purpose of creating a buyer persona?

What is a Buyer persona?

A buyer persona cannot change during a long period of time.

A semi-fictional representation of your ideal customer is...

An online gaming company had thousands of people playing its car chase game, but no idea who its ideal customer was. What should this company do?

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler