Questions
Matching
Match the fictional company descriptions to the business models they appear to be using: 1: My company (Shuber) lets everyday people share their shoes when they aren't using them by renting them to people who want shoes. 2: My company (Spyzonu) lets you browse funny videos and memes for free if you sign up with your email address. We then sell the email addresses to retailers who want to send out special deals. 3: My company (DeadTrees) prints and sells physical books it then ships to people. 4: My company (Jack's Links) pays bloggers to link to us, and then we redirect to shopping websites who pay us for each person who buys something.
Options
A.Affiliate
B.Brokerage
C.Utility
D.Manufacturer
E.Advertising
F.Subscription
G.Community
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Step-by-Step Analysis
We start by restating the task: we need to match four fictional company descriptions to the business models they appear to be using, selecting from the given options.
Option list provided for matching: Affiliate, Brokerage, Utility, Manufacturer, Advertising, Subscription, Community.
Description 1 (Shuber): A platform where everyday people share their shoes when not in use and rent them to others. This is a marketplace arrangement where goods are listed by individuals and transactions occur between users, typically coordinated through the platform. Such a model is commonly labeled as a Brokerage, since the firm acts as an intermediary connecting buyers and sellers.
Description 2 (Spyzonu): Free browsing of videos and memes in exchange for signing up with an email address, followed by selling those email addresses to retailers for targeted deals. The core activity here is collecting user data and enabling targeted adverti......Login to view full explanationLog in for full answers
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