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Questions
Single choice
A food company is planning to market its new snack product as “all-natural” and “eco-friendly.” While the ingredients are derived from natural sources, they undergo significant processing. Additionally, the packaging uses 30% less plastic than competitors but is still not recyclable in most municipalities. The marketing team argues that these claims are “aspirational” and in line with industry standards.If the company wants to apply virtue ethics, which of the following approaches best demonstrates this framework?
Options
A.a. Use the marketing claims but include fine print explaining the processing methods and packaging limitations.
B.b. Avoid terms like “all-natural” and “eco-friendly,” instead honestly describing specific improvements while acknowledging limitations, demonstrating integrity and transparency.
C.c. Focus marketing on taste and convenience instead, avoiding environmental claims entirely.
D.d. Continue with the planned marketing since competitors use similar claims and changing would create competitive disadvantage.
View Explanation
Standard Answer
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Approach Analysis
The question asks which approach best demonstrates virtue ethics in the context of marketing a product as all-natural and eco-friendly, given imperfect processing and limited recyclability. We will evaluate each option in turn.
Option a: 'Use the marketing claims but include fine print explaining the processing methods and packaging limitations.' This option leans on transparency but still relies on making aspirational or potentially misleading claims, merely softened by fine print. Virtue ethics emphasizes character and integrity, including honesty and not exaggerating ben......Login to view full explanationLog in for full answers
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