What is payola?

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What is payola?

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The question asks: What is payola?
Option 1: 'Payola refers to the practice of offering bribes or incentives to individuals in influential positions to promote or favor a specific product or interest.' This aligns with the historical and legal definition of payola, which involves providing bribes or incentives to gatekeepers (such as DJs, radio programmers, or others with influence) to secure favorable promotion for a product, especially music releases. The core idea is inducement of influence for a commercial outcome.
Option 2: 'A method of compensating artists for their performances in a live setting.' This describes performance fees or guarantees typical in live music bookings, not payola, which centers on third-party inducements to promote content.
Option 3: 'A marketing strategy that involves offering discounts to bulk buyers of music records.' This describes bulk discount pricing or wholesale marketing tactics, not the bribery/influence aspect that characterizes payola.
Option 4: 'A technique for promoting music through unpaid radio airplay by independent stations.' Unpaid or independent airplay is the opposite of payola, which relies on illicit or undisclosed compensation to secure favorable exposure; open, unpaid promotion does not fit the payola concept.
In summary, the essence of payola is illicit inducements to influential individuals to sway promotion, whereas the other options describe legitimate compensation, pricing strategies, or standard compliant promotion practices. The distinctive feature across the incorrect options is either a lack of bribery, lack of influence-peddling, or a description of lawful, non-incentivized promotion.

MUS104 #62303 Online (Fall 2025) FINAL STEP: Chapter 2 Quiz

What is payola?

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