Manufacturer brands are also called ___________.

Question

BlackTom AI · Accepted Answer

The question asks for the alternate name for manufacturer brands. 
Option 1: 'Global brand.' This label typically refers to brands marketed and recognized worldwide, not specifically the distinction of manufacturer vs retailer branding. It’s not the standard synonym for manufacturer brands.
Option 2: 'Manufacturer brand.' While this might seem plausible, the question is asking for another common term used in place of 'manufacturer brands,' and the goal is to identify an established synonym, not to repeat the same phrase.
Option 3: 'National brand.' This is the widely accepted term for brands owned and produced by the manufacturer and sold under the manufacturer's own name across a country. It matches the common marketing terminology where manufacturer brands are also called national brands.
Option 4: 'Dealer brand.' This term is usually used for store brands or private labels created by retailers, not the manufacturer’s own branded products, so it’s not correct in this context.
Option 5: 'Producer brand.' While similar in meaning to manufacturer brand, the standard textbook synonym most students are expected to recall for manufacturer brands is 'national brand,' making this a minor variant rather than the canonical term in this question’s framing.
Thus, among the options, 'National brand' is the established synonym for manufacturer brands, while the others describe different branding concepts or are less precise.

BUSI406 [Kubowicz Malhotra]: Principles of Marketing Final

Manufacturer brands are also called ___________.

View Explanation

Log in for full answers

Similar Questions

Question at position 59 According to Lecture 2.3, brands should be authentic, but not unedited.TrueFalse

Question at position 25 According to Lecture 7.2, applying platform-specific tone and visual consistency is a key learning outcome.TrueFalse

Question at position 20 According to Canva Learn, Brand Kit article in your online readings for module 7 - the Brand Kit helps establish brand consistency for all your collateral across every touchpoint by bringing your entire brand together in one place.TrueFalse

Bike Bits is a company that sells a variety of bike-related goods (e.g., helmets, lights, baskets) and uses the Bike Bits brand name for each of the products. Bike Bits is an example of a(n)

The manager of a beverage company is revamping a product’s label to carry a better product image to help the consumer recognize it quickly on the shelf. The manager is focusing on the________ requirements of labeling.

Which of the following is not one of the functions that brands serve for consumers?

These types of brand names can be limiting to a particular category and region (e.g, Southwest Airlines).

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler