A company has four choices when it comes to developing brands. What is NOT one of those choices?

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BlackTom AI · Accepted Answer

The question asks which option is NOT one of the four choices for developing brands. 
Option 1: brand extension. This is a valid branding strategy where a company uses an existing brand name to launch a product in a different category, leveraging brand equity. 
Option 2: line extension. This is also a common branding approach, where a brand introduces additional SKUs within the same product line to broaden its range. 
Option 3: multi-brands. This refers to a company owning and marketing multiple distinct brands within the same category, a recognized branding tactic for market coverage. 
Option 4: new brands. This involves creating entirely new brand names for products, another standard method to enter or expand in a market. 
Option 5: width and depth extension. This term is typically used to describe the breadth (width) and depth of a company’s product assortment, i.e., the variety and the number of items in each lineup, rather than a branding development strategy itself. While related to product portfolio management, it is not categorized as a brand development option like the others. Therefore, this option does not belong with the four brand development choices listed above.

A company has four choices when it comes to developing brands. What is NOT one of those choices?

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