What is one of the risks or pitfalls that can occur when a product or service is repositioned in the market?

Question

BlackTom AI · Accepted Answer

When evaluating risks or pitfalls of repositioning a product or service, it's important to distinguish between potential positive outcomes and potential downsides.
Option a) suggests it Has the potential to strengthen or build market perceptions of the product or service. While strengthening perceptions can be a desired outcome of repositioning, this option describes a beneficial result rather than a pitfall or risk. In other words, it describes a possible upside, not a negative consequence, so it does not fit the category of a risk.
Option b) proposes Has the potential to create a new or more meaningful brand, product, or service. This is also generally a positive potential outcome of repositioning: it could refresh the brand or clarify value to customers. Again, this is not a risk or pitfall but a potential positive effect, so it does not answer the question about downsides.
Option c) states Has the potential to weaken or undermine market perceptions of the product or service. This accurately describes a common risk: repositioning can confuse existing customers, shift expectations, or dilute the brand message, leading to weaker associations in the market. Such a outcome would undermine customer trust and perceived value if the repositioning is misaligned with needs or communicated poorly. In other words, this option captures the core pitfall that repositioning efforts may backfire and harm market perceptions.
In summary, options a and b describe possible positive outcomes of repositioning, which are not risks, whereas option c correctly identifies a key pitfall that can occur when repositioning is mishandled or misaligned with consumer expectations.

What is one of the risks or pitfalls that can occur when a product or service is repositioned in the market?

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