How did P&G reposition its strategy for Bounty?

Question

BlackTom AI · Accepted Answer

The data provided for this question is incomplete: there are no answer options listed to analyze, and only one answer string is given.

First, note that without the set of possible choices, we cannot perform a comparative evaluation of each option or explain why some choices are right or wrong in relation to the others. The student would need the full list of answer options to understand the reasoning behind choosing among them.

Given the provided answer, "By shifting focus back to the North American market," we can discuss what this would imply in a general sense, even though we cannot confirm it against missing alternatives. A move to reposition around a core market like North America typically suggests:
- Reallocating marketing and sales resources toward the domestic market to capitalize on established distribution channels, brand recognition, and consumer familiarity.
- Focusing on cost efficiencies and supply chain optimization within the core region to improve profitability and volume in a familiar regulatory and competitive environment.
- Potentially simplifying product lines or tailoring messaging to local consumer needs to reinforce the brand’s strength where it has strongest equity.

However, without the other options, we cannot determine if this strategy is more compelling than, say, expanding in international markets, diversifying product formats, or changing to a different channel strategy. Each alternative would carry its own justification and set of trade-offs.

If you can provide the missing answer options, I can break down why each option is correct or incorrect in detail and align the reasoning with the given correct answer.

MKT395 C P2W - Chapter Two Quiz

How did P&G reposition its strategy for Bounty?

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