Questions
KSB-111-003.2025F Exam #2 - KSB 111 (Liederman)
Multiple choice
Select all of the elements of a positioning statement.
Options
A.Price of Product
B.Target Segment and Need
C.Concept
D.Brand
E.Point of differentiation
F.CEO's Name
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Step-by-Step Analysis
When identifying the elements of a positioning statement, think about the core components that communicate who the product is for, what it offers, and why it’s distinct.
Option: Price of Product
This is not typically included as a central element of a positioning statement. Price is a tactical detail that can influence positioning, but the statement itself usually centers on audience, need, and va......Login to view full explanationLog in for full answers
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