A positioning statement is the key idea that encapsulates what a brand is intended to stand for in its target market's mind.

Question

BlackTom AI · Accepted Answer

The statement under consideration asserts that a positioning statement is the key idea that encapsulates what a brand is intended to stand for in its target market's mind.
Option 1: True. This aligns with the fundamental purpose of a positioning statement, which articulates the unique value proposition of the brand to a specific audience and how the brand should be perceived relative to competitors. It serves as a guiding reference for messaging, product decisions, and brand strategy aimed at shaping the target market's perception.
Option 2: False. Saying it is not the key idea would be inaccurate because the positioning statement is exactly the concise articulation that distinguishes the brand in the minds of the audience. The word “key” here emphasizes its central role in aligning marketing efforts; denying that would overlook its strategic function.
Since the claim matches the essential function of a positioning statement, the correct choice is True. However, the analysis for False explains why that option would mischaracterize the concept by treating it as peripheral or optional rather than central.

MKTG1266 Student self-learning: Chapter 1 Quiz

A positioning statement is the key idea that encapsulates what a brand is intended to stand for in its target market's mind.

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MKTG1266 Student self-learning: Chapter 1 Quiz

A positioning statement is the key idea that encapsulates what a brand is intended to stand for in its target market's mind.

View Explanation

Log in for full answers

Similar Questions

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

The most effective brand positioning strategy is typically based on ___________ where the brand creates strong emotional connections with consumers.

ASU has a business school, which is considered a(n) ____ with the U of A, but ASU also has a unique specialization in global logistics which is considered a _____.

BMW plans to introduce an EV to appeal to environmentally conscious consumers. Which strategic challenge is most critical to manage?

Nike’s footwear innovation team develops a fully compostable running shoe. To support this breakthrough, marketing wants to emphasize environmental benefits rather than performance. Which approach will best preserve the brand’s equity?

Select all of the elements of a positioning statement.

The place a brand occupies in consumers' minds on important attributes relative to the competition is called:

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.