Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

Question

BlackTom AI · Accepted Answer

The question asks about positioning a brand on what is described as the weakest type of positioning because competitors can easily copy it.
Option 1: 'personality' – Positioning a brand by its personality creates a distinctive character (e.g., quirky, sophisticated). While brands can imitate traits, personality is often reinforced by consistent experiences and messaging, making it somewhat more defensible than a purely product-attribute claim.
Option 2: 'values' – Positioning on core values ties the brand to beliefs or ethical stances that customers may connect with over time. Values can be distinctive and harder to imitate, especially when backed by actions, so this is not the weakest form.
Option 3: 'attributes' – This option refers to concrete characteristics like ingredients. Because ingredients are tangible and often comparable across brands, competitors can copy or match them, making this form of positioning easily replicable and therefore the weakest.
Option 4: 'symbols' – Positioning based on symbols (logos, mascots, packaging) can be copied but is often protected by trademarks and branding systems, providing some defensibility, though imitation is possible.
Option 5: 'benefits' – Positioning on benefits highlights what the product delivers (e.g., health, convenience). While competitors can imitate benefits, the overall associations with a brand’s benefit claim can be strengthened through marketing and evidence, offering moderate defensibility compared to simple ingredient claims.
Overall, ingredient-based (attribute) positioning tends to be the most vulnerable to direct copying, whereas the other options involve more enduring or legally protected signals that are harder to duplicate quickly.

2025FallDYN-T-MKT540-86960 Concept Check

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

View Explanation

Log in for full answers

Similar Questions

The most effective brand positioning strategy is typically based on ___________ where the brand creates strong emotional connections with consumers.

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.

BMW plans to introduce an EV to appeal to environmentally conscious consumers. Which strategic challenge is most critical to manage?

Nike’s footwear innovation team develops a fully compostable running shoe. To support this breakthrough, marketing wants to emphasize environmental benefits rather than performance. Which approach will best preserve the brand’s equity?

Select all of the elements of a positioning statement.

The place a brand occupies in consumers' minds on important attributes relative to the competition is called:

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler

2025FallDYN-T-MKT540-86960 Concept Check

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

View Explanation

Log in for full answers

Similar Questions

The most effective brand positioning strategy is typically based on ___________ where the brand creates strong emotional connections with consumers.

ASU has a business school, which is considered a(n) ____ with the U of A, but ASU also has a unique specialization in global logistics which is considered a _____.

BMW plans to introduce an EV to appeal to environmentally conscious consumers. Which strategic challenge is most critical to manage?

Nike’s footwear innovation team develops a fully compostable running shoe. To support this breakthrough, marketing wants to emphasize environmental benefits rather than performance. Which approach will best preserve the brand’s equity?

Select all of the elements of a positioning statement.

The place a brand occupies in consumers' minds on important attributes relative to the competition is called:

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.