According to Fuchs & Diamantopoulos (2010) there are 3 aspects of positioning which need to be aligned and coordinated for the greatest positioning success. These are:

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To tackle this question, I will examine each proposed set of positioning aspects and see how well it aligns with the idea that positioning requires alignment between what is intended, what is actually delivered, and how the target perceives it.
Option a: "Association, discrete and implementer positioning" uses terms that do not correspond to the classic trio identified by Fuchs & Diamantopoulos. Association positioning would imply linking the brand to certain ideas or groups, discrete positioning suggests separation or salience of a distinct niche, and implementer positioning focuses on the person or entity executing the positioning, which is not the standard triad described by the authors. Thus, this option mixes concepts that are not presented as the three essential aligned aspects.
Option b: "Intended, researched and delivered positioning" introduces a component called "researched" instead of "actual" or "perceived". While research informs the process, the three critical alignment elements are about the intended plan, what actually happens in practice, and how it is perceived by the audience. Therefore, this option mislabels one of the core elements and does not reflect the intended/actual/perceived framework.
Option c: "Leader, follower and implementer positioning" uses relational roles (leader, follower, implementer) rather than the necessary alignment dimensions. The naming here describes dynamics or actors in a process rather than the fundamental dimensions of positioning itself, making this option inconsistent with the stated framework.
Option d: "Intended, actual and perceived positioning" directly captures the three essential components: what the brand intends to position (intended), what is actually delivered in the marketplace (actual), and how consumers or the market perceive the position (perceived). The alignment among these three ensures consistency across strategy, execution, and perception, which is the core idea described by Fuchs & Diamantopoulos for successful positioning.
Across the options, the key misconception in the incorrect choices is substituting terms that refer to roles, processes, or perceptions with the exact triad of intended/actual/perceived positioning. Only the final option preserves the precise three dimensions necessary for alignment and coherence in positioning strategy.

Management School Practice Multiple Choice Questions Quiz 2

According to Fuchs & Diamantopoulos (2010) there are 3 aspects of positioning which need to be aligned and coordinated for the greatest positioning success. These are:

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Management School Practice Multiple Choice Questions Quiz 2

According to Fuchs & Diamantopoulos (2010) there are 3 aspects of positioning which need to be aligned and coordinated for the greatest positioning success. These are:

View Explanation

Log in for full answers

Similar Questions

Positioning a brand on its ________ such as ingredients is the weakest type of positioning since competitors can easily copy this type of positioning.

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ASU has a business school, which is considered a(n) ____ with the U of A, but ASU also has a unique specialization in global logistics which is considered a _____.

BMW plans to introduce an EV to appeal to environmentally conscious consumers. Which strategic challenge is most critical to manage?

Nike’s footwear innovation team develops a fully compostable running shoe. To support this breakthrough, marketing wants to emphasize environmental benefits rather than performance. Which approach will best preserve the brand’s equity?

Select all of the elements of a positioning statement.

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Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a __________.

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

ASU has a business school, which is considered a(n) with the U of A, but ASU also has a unique specialization in global logistics which is considered a _.