A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is known as a(n)

Question

BlackTom AI · Accepted Answer

The question asks us to identify the term for a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
Option 1: 'transnational brand.' This describes a strategy that combines global efficiency with local responsiveness, often allowing more local adaptation and less centralized control, so it does not fit the notion of central coordination across markets.
Option 2: 'international brand.' An international brand typically operates in multiple countries but does not necessarily imply tightly unified, centrally coordinated marketing across all markets; it often involves some local adaptation, making it a less precise fit.
Option 3: 'borderless brand.' This term suggests a lack of geographical or national boundaries in branding, which is more theoretical and not a standard descriptor for a brand with centralized programs across countries.
Option 4: 'global brand.' This choice reflects a brand that is marketed under the same name worldwide with centralized marketing planning and coordination, aligning with the description given in the question.
Option 5: 'multinational brand.' A multinational brand emphasizes a presence in many countries, frequently with significant local adaptation and autonomy in each market, which contradicts the idea of centrally coordinated programs.
Thus, evaluating each option against the criteria of a single, centrally coordinated marketing program across countries, the term that best fits is the global brand.

MKT250002.2025FA POM Quiz 2, Chs 6 - 10- Requires Respondus LockDown Browser

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is known as a(n)

View Explanation

Log in for full answers

Similar Questions

It is very important for the retailer to provide a consistent Blank ______ across all channels.

Which of the following best describes the primary goal of reinforcing a brand over time?

Which of the following strategies is most common for companies managing brands globally?

According to de Chernatony and Riley (1992;1998), in the context of ‘Brand and marketing’ leaning concepts, which of the following belongs to the ‘Brand essence model’.

According to de Chernatony and Riley (1992;1998), in the context of ‘Brand and marketing’ learning concepts, a brand relies on:

A manager notes that a competitor has just launched a major price promotion. The manager's brand has strong brand equity and is perceived as higher quality. What is the most strategically sound response, according to the principles in the textbook?

Question at position 12 You are assuming the position of Question Blank 1 of 1[input] in the Interpretive simulation for our class?

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler

MKT*2500*02.2025FA POM Quiz 2, Chs 6 - 10- Requires Respondus LockDown Browser

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is known as a(n)

View Explanation

Log in for full answers

Similar Questions

It is very important for the retailer to provide a consistent Blank ______ across all channels.

Which of the following best describes the primary goal of reinforcing a brand over time?

Which of the following strategies is most common for companies managing brands globally?

According to de Chernatony and Riley (1992;1998), in the context of ‘Brand and marketing’ leaning concepts, which of the following belongs to the ‘Brand essence model’.

According to de Chernatony and Riley (1992;1998), in the context of ‘Brand and marketing’ learning concepts, a brand relies on:

A manager notes that a competitor has just launched a major price promotion. The manager's brand has strong brand equity and is perceived as higher quality. What is the most strategically sound response, according to the principles in the textbook?

Question at position 12 You are assuming the position of Question Blank 1 of 1[input] in the Interpretive simulation for our class?

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

MKT250002.2025FA POM Quiz 2, Chs 6 - 10- Requires Respondus LockDown Browser