Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

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In approaching the statement, consider what brand insistence means in the context of consumer behavior.
Option 1: True. The description characterizes brand insistence as a high level of brand loyalty where a customer strongly prefers a specific brand, will not accept substitutes, and is willing to invest significant time and effort to obtain it. This aligns with the textbook notion of insistence as an extreme form of loyalty that reduces choice in favor of one brand, often seen in niche or premium categories.
Option 2: False. Saying that brand insistence is not about preferring a single brand or about avoiding substitutes contradicts the core idea of insistence. If a consumer would accept substitutes or is not committed to obtaining the brand, the strength of loyalty would be defined as something milder, like preference or loyalty, but not insistence.
To further differentiate, think of other loyalty levels: simple preference may tolerate substitutes, while true brand insistence eliminates substitutes and compels deliberate, often time- and effort-intensive pursuit of that brand. Therefore, the statement accurately captures the aggressive commitment implied by brand insistence, while the alternative would understate the degree of commitment.

Essentials of Marketing (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Unit 4: Product and Price Decisions Exam

Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

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Essentials of Marketing​ (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Unit 4: Product and Price Decisions Exam

Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

View Explanation

Log in for full answers

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Brand-loyal consumers provide an important source of Blank ______ for firms.

A person who buys the same brand's product or service repeatedly over other options demonstrates what is known as brand Blank ______.

Matt is passionate about Hollister. It is the only place he'll buy his clothes. He hasn’t shopped anywhere else in the last few years and will often write positive reviews on his blog about Hollister’s merchandise. From a strictly marketing perspective, Matt’s positive reviews reflect

To attract and maintain habitual purchasers, marketers spend considerable effort:

An item that commands fierce customer loyalty and devotion is known as a __________.

What is the aim of using podcasts for a company such as Purina, a popular manufacturer of dog food?

Jose is very brand loyal to Duracell batteries. He needs new batteries for his digital camera and he is leaving for a vacation the next day. When he goes to a local discount store to purchase batteries, the Duracell batteries he needs are out of stock. Jose will probably

To identify the truly brand-loyal customer, ________ must be measured.

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

Essentials of Marketing (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Unit 4: Product and Price Decisions Exam