Intangibles, such as a sense of belonging, excitement, style, or warmth, are considered to be________ of a store’s image.

Question

BlackTom AI · Accepted Answer

Consider the concept in question: intangible elements that contribute to a store’s image, such as a sense of belonging, excitement, style, or warmth.
Option 1: 'sociological qualities' would emphasize social structure or group dynamics rather than the internal, perceptual feelings and psychological responses those intangibles evoke in individuals.
Option 2: 'antecedent attributes' is a term used in research and marketing to describe attributes that precede or influence perception, not the emotional or experiential core of a brand imagery.
Option 3: 'psychological attributes' directly targets the mental and emotional impressions linked to a brand or store, including feelings of belonging, excitement, and warmth, which align with the described intangibles shaping image.
Option 4: 'functional qualities' refer to tangible, utilitarian attributes or features that fulfill a function, not the mood or perception created by the store’s atmosphere.
Option 5: 'personality elements' could be related to brand personality, but the phrasing in the stem points more closely to the internal perceptual effects on customers, which are captured by psychological attributes rather than a broader or different construct.
In summary, the described intangibles are best categorized under psychological attributes because they pertain to affective and perceptual responses driving the store’s image rather than social structures, antecedent research constructs, functional features, or personality labeling alone.

MKT250002.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser

Intangibles, such as a sense of belonging, excitement, style, or warmth, are considered to be________ of a store’s image.

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MKT*2500*02.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser

Intangibles, such as a sense of belonging, excitement, style, or warmth, are considered to be________ of a store’s image.

View Explanation

Log in for full answers

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MKT250002.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser